Remember: if you are thinking about developing online surveys to improve the link with your audience, increasing the participation is a key objective. Also, in order to make the user feel comfortable and complete the form to the end, it is necessary to generate a pleasant and enjoyable experience.
One can think of surveys as conversations between the company that creates them and the people who respond to them. And just as you strive to generate a form that is understood and interesting to the user, you must ensure that it is presentable and engaging.
Like conversations, good surveys require a bit of art, a bit of nuance and a bit of delicacy to engage the people you are connecting with.
Just as you strive to generate a form that is understood and interesting to the user, you must ensure that it is presentable and aesthetically attractive.
How do we connect with our audiences through an online survey while maintaining our brand identity? There are a series of tools that will allow you to create online survey experiences that perfectly match your company’s brand.
Here are some of the most common ways to make the online survey look like you.
Include your company logo
Use the welcoming screen of the online form to help your audience recognize your brand. It’s the ideal place to customize with your logo or any other element of your visual identity.
Repeat the action on the thank you screen. This is the last page respondents will see, so make sure to leave a good last impression. Customize this page not only with your logo, but also with hyperlinked texts and images to redirect respondents to your own website.
Choose themes and images that represent you
Online forms allow you to use backgrounds with colors or images. Upload your own company images as backgrounds to develop surveys that truly reflect your company’s personality. Customize that background with your own photos or images from image banks, but make them look like you.
Don’t have the perfect background in mind? Some online survey platforms offer pre-designed themes and templates. This is why we suggest you explore the database of the platform you use in order to find one that complements your survey.
Additionally, use your own images of products or services to help the user feel identified. If you use multiple choice questions, upload your own images. If you don’t have them, it’s a good opportunity to generate them. The person who responds is more willing to do so if he identifies with what he sees.
Use the color palette
Adjust the color palette from the design template of the online survey platform and adapt the form according to your brand’s design manual. Use your imagination to customize the colors. Make sure the colors in the survey match those of your brand.
Also, adapt the form’s fonts to that of your company. Ensure that the client’s experience is immersive from the entire look & feel and that, if possible, they do not notice the difference between the survey and your company’s application or website.
Make the survey talk like you
Apart from the look & feel, search for the tone with which you want to speak to the respondents in the form. If you manage social media, you know what we are talking about. Just as we define the tone (informal, ironic, serious) for our communication channels, we must not lose sight of the fact that the online survey is also one of them.
Work to make the text of the form, from the welcoming screen to the farewell one, including the questions, be consistent with the way in which you address your audience, both from your site and from social media or through personal attention.
We invite you to take a look at SurveyKiwi, a cloud-based tool that allows you to create highly attractive and customizable surveys using pre-designed templates, image banks and other resources to adapt your online forms to your brand identity. In this way, you will be able to achieve a higher response rate and improve your relationship with your audience.
Visit our website and contact us! We will explain to you how to create, manage and distribute online surveys that automatically adapt to the screen resolution of each mobile device, allowing you to obtain more responses.