The “Filters” feature will allow you to segment your results so that you only see what you want to see. For example, you can filter your results to only see the responses from those respondents that have had an excellent experience with your service or answers by users that are 30 years old or older.
Using filters is very simple and it’s not necessary to create your campaign any different. All you have to do is go to the results you want to filter and once there you’ll find on the top right part of the results, an icon like this:
By clicking you’ll find a message saying that there are no filters created. Click on “Create new filters”. Once there, you’ll find the following screen.
Here you’ll be able to, first define the name of your filter by clicking where it says “My filter”, this will be useful to remember it in the future so that you can activate and deactivate it whenever you want.
Then, you’ll have to select the type of filter that you want to apply. This can be by:
Questions: This type of filter will allow you to filter your results based on your users’ answers to the different questions. For example, if you had a question such as “How was your experience?”, then you can filter here to only see answers of those who responded with “Excellent”.
Demographic data: To activate this option, you must have previously activated the demographic data in the “Configuration” section. This option will allow you to filter the results by variables such as men, women, age, geographic area, etc.
*Remember that you can also filter by variables like these ones with the “Questions” filter, but only if this data is solicited to the user as a question and not as demographic information.
Hidden Fields: To activate this option, you must have previously activated the hidden fields section in “Questions”. This option will allow you to filter the results by variables that you have already defined and saved with your URL, without the need to ask this information again to the user. To know more about “Hidden fields” click here.
Date: This type of filter will allow you to filter the results by dates. It can be before a certain date, during a specific month or even by a specific day.
By selecting the filter by questions, you’ll find the following screen.
In the first block, you’ll have to select the question you want to filter by. In this case, we selected the question: “What would you highlight most of our store?”.
In the second block, you’ll have to select the conditional, as it can be seen below, we selected “Is equal to”. (You could have also selected the conditional to be “different to” and the results would be all those different to the option we selected).
In the third block, we selected the answer option that we want to filter by, in this case, it’s “The amazing coffee”.
This means that with this filter, we’ll only see the results of those users that have responded with “The amazing coffee” to the question “What would you highlight most of our store?”.
We could also include an additional filter that shows us the results that have responded to “The amazing coffee” OR “The food quality” to the question, as can be seen below.
Survey Kiwi allows you to create composed filters like the one below.
In this case, we added an extra filter so that we can only see the results of those people that answered "The amazing coffee" to the question “What would you highlight most of our store?” AND that have also answered “Breakfast” to the question “What did you have?”.
Once you already have the demographic data activated in the “Configuration” section, the option to filter by demographic data will become available.
By clicking, you’ll find a screen similar to the filter by questions. First, you’ll find all the demographic data that you have as can be seen in the following image. Here we selected the data “Gender” and the answer “Male”.
As you can imagine, the only results that you’ll see will be of men.
Once you have the hidden fields activated in the “Questions” section, the option to filter by hidden fields will become available.
The same screen as previous cases will appear. First, you’ll find all the hidden fields created and previously assigned, and on the right side, you’ll have to write the option that you want. For example, in this case, we selected that the only results that must be shown are of those of people assigned to the “Store” number “28”.
This type of filter by date allows you to select the answers within a determined range of time. It can be before or after a certain date.
Simply select if you want a date to be higher or lower and then select the date and exact time.
Remember that you can combine all the filters you want and that you consider useful to analyze your campaign.
When finished, you’ll be able to find all the filters created and you can activate or deactivate them. This will change all the results of your survey, which will allow you to analyze and work your results in a more efficient way.
Some important comments to keep in mind:
You’ll be able to share your filtered results. If you have a filter applied, and you share your results, the person with whom you have shared your results, will only be able to see the ones filtered by you (without knowing that those results are indeed filtered):
You can eliminate and create filters as many times as you want, the information will never be affected, only the results you see will change.